Athena Club, an omnichannel personal care one-stop-shop, has expanded into Target stores nationwide. The brand’s hair removal products debuted across 1,600 Target stores and on Target’s website on March 5th.
 
“We couldn’t be more excited to have Target as our first mass retail partner,” says Maria Desmarais, co-founder and co-CEO. “We aim to elevate the routines of millions of customers across the U.S. by providing them with solution-driven self-care products through a retailer they know and love. Offering Athena Club products at Target also addresses our digital customer base’s growing demand for omnichannel shopping choices, and allows us to further build loyalty through both in-store and online touchpoints.”
 
Since launching in 2019, Athena Club has shipped millions of body, skin, wellness, and period care products to hundreds of thousands of customers across more than 60% of U.S. zip codes. With a high customer retention rate, a 93% second purchase rate and over 12,000 5-star customer reviews, Athena Club has become a disruptor in the direct-to-consumer personal care space. The brand has launched five products a year on average, and is one of the top 100 fastest growing private companies in America according to Inc. 5000.
 
With an extensive product development pipeline and plans for rapid retail expansion, Athena Club is further moving toward its goal of becoming the next multigenerational CPG company.